Trade Mart
ECOMMERCE
PPC
Case study
We restructured Google Shopping around product categories and profit margins – separating high-margin lines from commoditised ones so budget tracked profitability, not just revenue.
22+
Combined years in performance marketing
#41
Top 50 PPC Experts 2026
9K
LinkedIn followers
Millions
Managed In ad spend
ONE VISION
“To enable businesses to scale at speed without the ludicrous cost of a traditional agency.”
– Chris Nightingale, Founder
TRUSTED BY THESE BRANDS & MORE
THE DIFFERENCE
The problem with most digital agencies – and what we do instead
HOW WE WORK AT CAN-DO
How it usually goes.
HOW WE WORK AT CAN-DO
The opposite
WHAT WE DO
Three channels. One team.
01 — Paid Search
PPC
Google & Microsoft Ads that cost less and make more. We audit first, fix what’s broken, then build campaigns that use the platform’s algorithm properly – not against it.
Google Ads
Microsoft Ads
Shopping & CSS
Performance Max
Bid Strategy
02 — Social Advertising
Paid
Social
Meta, TikTok, LinkedIn and beyond. Creative-first campaigns built around what actually converts in the feed – not what looks good in a deck.
Meta Ads
TikTok Ads
LinkedIn Ads
Pinterest
Creative production
03 — Organic Search
SEO
Technical, on-page and content SEO that compounds. We fix the foundation, then build content around the terms your buyers actually search.
Technical audits
Content strategy
Local SEO
E-commerce SEO
Competitor Analysis
AWARDS & CERTIFICATION
Recognised for the work
Awarded by the industry, certified across every channel we run. The shorthand for: we know what we’re doing.
AWARDS • 2023 – 2026
National Digital Awards
FINALIST
Great British Entrepreneur Award
FINALIST
41st Most Influential PPC Expert
RUNNER-Up
Wigan Business Awards 2026
FINALIST
Google
Premier Partner
Meta
Business Partner
Microsoft
Advertising Partner
RECENT WORK
Big numbers, real brands.
UK Tote Group
BETTING & GAMING
Paid Social
PPC
Case study
Partnership extended from an initial 3 months to nearly 10 months, due to strong performance and deep integration with the team.
ETeach
EDTECH / B2B
PPC
Case study
Our strategy focused on optimising the PPC campaign by meticulously refining keywords, trialling bidding strategies, and eliminating budget wastage through continual SQR deep dives.
Maker & Son
LUXURY FURNITURE / DTC
Creative
Paid Social
Case study
To achieve success for Maker&Son‘s van tour, we crafted a strategy that focused on attracting the right audience and driving meaningful engagement through Facebook and Instagram.
WHY CAN-DO
Why clients choose can-do over a bigger agency.
01
You talk to the expert
At most agencies you’re sold by a senior, then handed to a graduate. At can-do, whoever pitches you is the person running your campaigns. Always.
02
Real-time visibility
Your project dashboard shows exactly what we’re working on for the next 4 weeks – tasks, priorities, completion dates. No chasing for updates.
03
Reports built around your goals
Not paragraphs of commentary. Custom reports built around your actual KPIs – margin, profitability, regional visibility, whatever matters to your business.
04
Human creativity, AI-enhanced
AI handles the routine checks – 404s, typos, bid anomalies – so we focus on what AI can’t: strategy, creative insight, account direction.
05
Commercially minded
We join the dots from product margin to delivery to ad spend. Your campaigns should understand your business model, not just your keywords.
06
Flexible
No 12-month contracts. We earn the right to keep working with you every month – and that keeps us honest.
Rated 4.9 on Google by 7 clients.
Every project ends with a candid review request – and we publish all of them, good and bad. Here’s what people are saying this quarter.
Posted on Google 
Craig Simpson
10 days ago
Trustindex verifies that the original source of the review is Google. We partner with Chris and the team on a couple of our key accounts and the service/results that they deliver have been outstanding.
Posted on Google
Danny Poci
13 days ago
Trustindex verifies that the original source of the review is Google. Always a pleasure to work with Chris! He knows his stuff when it comes to PPC and it has paid off massively. Couldn’t recommend him enough.
Posted on Google
Lee Clayton
14 days ago
Trustindex verifies that the original source of the review is Google. I had the pleasure of working with Chris and Ethan at Can-Do Digital during my time at Petcover, where I was responsible for Global Marketing across several brands and international markets. They are both superb at what they do. Knowledgeable, responsive, creative and, most importantly, they take the time to really understand the business, the different brands and what you’re trying to achieve rather than simply delivering a standard solution. Throughout the projects we worked on together, they were always approachable, proactive and honest in their advice. Nothing ever felt like too much trouble, and they had a real ability to take what could sometimes be quite complex requirements across multiple brands and turn them into practical solutions that worked. They genuinely became an extension of the wider marketing team, which I think says a lot about the way they work and the relationships they build with their clients. A great team, great people and a business I would have absolutely no hesitation in recommending. I really hope our paths cross again professionally one day, as I would love the opportunity to work with Chris and Ethan again.
Posted on Google
Emma Coates
70 days ago
Trustindex verifies that the original source of the review is Google. Chris was great, really helpful in helping us sort out a solid foundation for our ads – helping us sort out our tracking and structure so we’re now in a much more confident place to increase spend.
Posted on Google
Alex Harper
244 days ago
Trustindex verifies that the original source of the review is Google. Chris and Ethan recently helped provide additional PPC support and consultancy to my agency, given we struggled to find local talent and recruit in-house. We needed experts in e-commerce PPC and product feed management, and thats exactly what they delivered. Their input was welcomed by our internal PPC team, with a number of strategies and recommendations I know we’re looking to continue implementing moving forward. Additional to this, their knowledge around lead generation and local service companies Google Ads also shone through. There’s not many industries or challenges the Can-Do team haven’t worked with or faced, so their first hand experience was invaluable. We always struggled to find honest and results-driven PPC support. So, in a typically overpromising industry, the Can-Do Digital team are a true asset to any agency looking to either plug the gap, or seek expert consultancy.
Posted on Google
Freedom Vision
310 days ago
Trustindex verifies that the original source of the review is Google. Chris made a real impact during his time working with us. He challenged our agency constructively, brought fresh ideas to the table, and helped improve both conversions and overall KPIs. He was quick to identify any issues and became our go-to expert whenever we needed specialist insight or guidance. I’d be delighted to work with Chris again – and I’m sure we’ll be calling on his expertise in the future.
Posted on Google
Adam Collins
372 days ago
Trustindex verifies that the original source of the review is Google. We have used Can Do digital marketing on many campaigns over the years. Highly recommend for PPC
Posted on Google
EG User
559 days ago
Trustindex verifies that the original source of the review is Google. We’ve worked with Chris for around a year now and he’s been a massive help in scaling our companies marketing performance. He has great technical knowledge and is a top creative thinker. Would highly recommend.
Posted on Google
Michael Whittle
566 days ago
Trustindex verifies that the original source of the review is Google. Highly recommend! Chris worked with my team on an initial 3-month basis which was extended to almost 12-months, such was the impact he made across our paid media channels. Always approachable and extremely knowledgeable regarding all things Digital Marketing, Chris is a results-driven individual that can add huge value to any business looking for support.
Posted on Google
Ellis Woods
582 days ago
Trustindex verifies that the original source of the review is Google. I’ve worked with Can-Do DM on a number of projects now! We’ve seen some brilliant results from paid search campaigns across Google and Bing.
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