PPC · Paid social · SEO · Creative · Greater Manchester
An independent Greater Manchester agency for PPC, paid social, SEO and creative, run by someone who spent a decade inside AO.com and Matalan. The people you meet are the people doing the work. We fix what’s leaking first, then scale what works. Flat fee, live within a week, no 12-month lock-in.
Grow without the agency drag
Big agencies win on the pitch, then hand you to a junior. We keep a deliberately small client list, so the person you meet is the person running your account, every week. It’s why clients like Tote turned a three-month trial into nearly ten months.
One vision
“To enable businesses to scale at speed without the ludicrous cost of a traditional agency.”
Chris Nightingale, Founder
Trusted by brands including
Recent work
We restructured Google Shopping around product categories and profit margins, separating high-margin lines from commoditised ones so budget tracked profitability, not just revenue.
Read the case study →
Partnership extended from an initial three months to nearly ten, thanks to strong performance and deep integration with the team.
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We refined keywords, trialled bidding strategies and cut wasted budget through continual search term deep dives.
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For Maker & Son’s van tour, we built a strategy around attracting the right audience and driving meaningful engagement on Facebook and Instagram.
Read the case study →Evidence into action
How it usually goes
How we work at Can-Do
Certified across Google, Meta and Microsoft, with a decade running paid media inside AO.com and Matalan.Client stories
Rated 5.0 on Google. Here’s what clients say on camera.
Chris has been such a great asset and really felt like an extension of the team. Always positive and supportive of testing new ideas and applying his expertise to help us achieve the best result possible.
Sophie HamblynHead of PR & Marketing, Maker & Son
What we do
Google and Microsoft Ads that cost less and make more. Search, Shopping, CSS and Performance Max with real oversight, and bidding fed with real sales, not cheap clicks.
Meta, TikTok, LinkedIn and Pinterest. Creative-first campaigns built around what actually converts in the feed, not what looks good in a deck.
Technical, on-page and content SEO that compounds. We fix the foundations, then build content around the terms your buyers actually search.
GA4, enhanced conversions and server-side tagging across every channel. Good decisions need clean data.
Margin, profit, leads that turn into sales. Custom reports around your actual KPIs, not paragraphs of commentary.
We join the dots from product margin to delivery to ad spend, so your campaigns understand your business, not just your keywords.
Live · Hero Conf UK, BrightonOn stage and on mic
Chris opened the main stage at Performance MCR, spoke at Hero Conf UK and co-hosts the Prompted podcast. Every talk is built on the same live accounts we run for clients, so you get the thinking first-hand, not a conference version of it.
Spoken at
Digital partner · Speedworks Corolla Racing · BTCC
The same approach we bring to the BTCC paddock: get the foundations right in week one, then scale what the data proves, week by week.
How it works
No six-month discovery decks. Once you’re on board, here’s your first week, day by day.
We go through your goals and margins, and get access to your accounts.
The 62-point audit, with tracking checked and fixed so every decision runs on clean data.
Wasted spend cut, negatives added, budget moved to what works.
Campaign structure, ads and feed fixes ready, with clear targets agreed.
Campaigns running, weekly visibility from day one. Then iterate, scale, repeat.
Straightforward terms
A fixed monthly fee per platform. If your spend doubles, our fee doesn’t.
No 12-month lock-in. We keep your business by earning it every month.
Everything sits in your own ad accounts. You keep full ownership, always.
Every account led by a senior specialist. No account managers in the middle.
Recognition
Chris Nightingale is one of PPCSurvey’s top 50 most influential PPC professionals, and Can-Do is a Google Premier Partner, Meta Business Partner and Microsoft Advertising Partner.
UK Agency Awards 2026Finalist: Best PPC Campaign, Independent Agency of the Year, Agency Leader of the Year
On stageSpeaking at Hero Conf UK
Top 50 · 2026
Finalist · 2026
Finalist
ShortlistedQuestions
Chris, or a senior specialist he works with directly. There are no junior account managers in the middle.
Every week. Search terms, spend, creative and performance are checked weekly, and you get weekly visibility of what’s changed and why.
A flat monthly fee for each channel we manage, agreed up front. We never take a percentage of your ad spend, so our advice is never about getting you to spend more.
No. We work on rolling 30-day terms. If we’re not earning our place, you can leave.
If your results don’t improve in the first month, you don’t pay for that month.
Yes. Everything is built in your accounts, with us given access. Your data and history stay yours.
Latest insights
What’s changing in Google, Meta and Microsoft Ads, and what we’re doing about it for clients this week.
By Chris NightingaleBy Chris NightingaleBy Chris NightingaleBook a call
Grab 30 minutes with Chris, the person who would actually run your account. Bring your numbers and your biggest headache, and leave with three things we would fix first, whether you work with us or not.
Prefer email? chris@can-do-digital.co.uk or send us a message.
