Trade Mart
ECOMMERCE
PPC
+12% revenue
We restructured Google Shopping around product categories and profit margins – separating high-margin lines from commoditised ones so budget tracked profitability, not just revenue.
22+
Combined years in performance marketing
#41
Top 50 PPC Experts 2026
9K
LinkedIn followers
Millions
Managed In ad spend
ONE VISION
“To enable businesses to scale at speed without the ludicrous cost of a traditional agency.”
– Chris Nightingale, Founder
TRUSTED BY THESE BRANDS & MORE
THE DIFFERENCE
The problem with most digital agencies – and what we do instead
MOST AGENCIES
How it usually goes.
HOW WE WORK AT CAN-DO
The opposite
WHAT WE DO
Three channels. One team.
01 — Paid Search
PPC
Google & Microsoft Ads that cost less and make more. We audit first, fix what’s broken, then build campaigns that use the platform’s algorithm properly – not against it.
02 — Social Advertising
Paid
Social
Meta, TikTok, LinkedIn and beyond. Creative-first campaigns built around what actually converts in the feed – not what looks good in a deck.
Meta Ads
TikTok Ads
LinkedIn Ads
Pinterest
Creative production
03 — Organic Search
SEO
Technical, on-page and content SEO that compounds. We fix the foundation, then build content around the terms your buyers actually search.
Technical audits
Content strategy
Local SEO
E-commerce SEO
Competitor Analysis
AWARDS & CERTIFICATION
Recognised for the work
Awarded by the industry, certified across every channel we run. The shorthand for: we know what we’re doing.
AWARDS • 2023 – 2026
National Digital Awards
FINALIST
Great British Entrepreneur Award
FINALIST
41st Most Influential PPC Expert
RUNNER-Up
Wigan Business Awards 2026
FINALIST
Google
Premier Partner
Meta
Business Partner
Microsoft
Advertising Partner
RECENT WORK
Big numbers, real brands.
UK Tote Group
BETTING & GAMING
Paid Social
PPC
3 → ~10 months
Partnership extended from an initial 3 months to nearly 10 months, due to strong performance and deep integration with the team.
ETeach
EDTECH / B2B
PPC
−60% CPC
Our strategy focused on optimising the PPC campaign by meticulously refining keywords, trialling bidding strategies, and eliminating budget wastage through continual SQR deep dives.
Maker & Son
LUXURY FURNITURE / DTC
Creative
Paid Social
−56% Meta CPM
To achieve success for Maker&Son‘s van tour, we crafted a strategy that focused on attracting the right audience and driving meaningful engagement through Facebook and Instagram.
WHY CAN-DO
Why clients choose can-do over a bigger agency.
01
You talk to the expert
At most agencies you’re sold by a senior, then handed to a graduate. At can-do, whoever pitches you is the person running your campaigns. Always.
02
Real-time visibility
Your project dashboard shows exactly what we’re working on for the next 4 weeks – tasks, priorities, completion dates. No chasing for updates.
03
Reports built around your goals
Not paragraphs of commentary. Custom reports built around your actual KPIs – margin, profitability, regional visibility, whatever matters to your business.
04
Human creativity, AI-enhanced
AI handles the routine checks – 404s, typos, bid anomalies – so we focus on what AI can’t: strategy, creative insight, account direction.
05
Commercially minded
We join the dots from product margin to delivery to ad spend. Your campaigns should understand your business model, not just your keywords.
06
Flexible
No 12-month contracts. We earn the right to keep working with you every month – and that keeps us honest.
Rated 5.0 on Google from 10 reviews.
Every project ends with a candid review request – and we publish all of them, good and bad. Here’s what people are saying this quarter.
Craig Simpson
2 months ago
We partner with Chris and the team on a couple of our key accounts and the service/results that they deliver have been outstanding.
Lee Clayton
2 months ago
I had the pleasure of working with Chris and Ethan at Can-Do Digital during my time at Petcover, where I was responsible for Global Marketing across several brands and international markets.
They are both superb at what they do. Knowledgeable, responsive, creative and, most importantly, they take the time to really understand the business, the different brands and what you’re trying to achieve rather than simply delivering a standard solution.
Throughout the projects we worked on together, they were always approachable, proactive and honest in their advice. Nothing ever felt like too much trouble, and they had a real ability to take what could sometimes be quite complex requirements across multiple brands and turn them into practical solutions that worked.
They genuinely became an extension of the wider marketing team, which I think says a lot about the way they work and the relationships they build with their clients.
A great team, great people and a business I would have absolutely no hesitation in recommending. I really hope our paths cross again professionally one day, as I would love the opportunity to work with Chris and Ethan again.
Emma Coates
4 months ago
Chris was great, really helpful in helping us sort out a solid foundation for our ads – helping us sort out our tracking and structure so we’re now in a much more confident place to increase spend.
Alex Harper
10 months ago
Chris and Ethan recently helped provide additional PPC support and consultancy to my agency, given we struggled to find local talent and recruit in-house.
We needed experts in e-commerce PPC and product feed management, and thats exactly what they delivered. Their input was welcomed by our internal PPC team, with a number of strategies and recommendations I know we're looking to continue implementing moving forward.
Additional to this, their knowledge around lead generation and local service companies Google Ads also shone through. There's not many industries or challenges the Can-Do team haven't worked with or faced, so their first hand experience was invaluable.
We always struggled to find honest and results-driven PPC support. So, in a typically overpromising industry, the Can-Do Digital team are a true asset to any agency looking to either plug the gap, or seek expert consultancy.
Freedom Vision
12 months ago
Chris made a real impact during his time working with us. He challenged our agency constructively, brought fresh ideas to the table, and helped improve both conversions and overall KPIs. He was quick to identify any issues and became our go-to expert whenever we needed specialist insight or guidance.
I’d be delighted to work with Chris again – and I’m sure we’ll be calling on his expertise in the future.
Follow can-do on LinkedIn
Case studies, hot takes & the latest industry news
Ready for the
can-do treatment?
Book a free 30-minute audit call. We’ll tell you three things we’d fix first and we’ll be honest if we’re not the right fit.
