If you’re running paid media or managing a brand’s online presence, you’ve probably noticed something shifting. Search isn’t just Google anymore. People are increasingly turning to tools like ChatGPT, Gemini and Perplexity to ask questions, get recommendations and make decisions. These aren’t just fringe behaviours. They’re real, growing, and already...
Google marketing live: expert insights on AI’s role in the future of digital advertising 1. Executive summary Google marketing live has long been the place to see how artificial intelligence is shaping the future of digital advertising. The 2025 event was no different. This year, Google made it crystal clear...
For years, marketing and finance have eyed each other with a kind of professional mistrust. Marketers see themselves as the bold, creative growth engine of a business, finance teams see marketing as a cost centre that’s hard to pin down. But in 2025, that view no longer holds water, at...
12 months ago, I left a huge performance marketing role and started again from scratch. I’d gone from managing millions in ad spend at AO to setting up Can-Do Digital, my own performance marketing agency. No big teams, no buffers, no built-in support. Just me, a laptop, and a slightly...
Meta advertising (formerly Facebook Ads) is one of the most powerful tools in digital marketing — but if your campaign structure is all over the place, you’re likely throwing money away. Campaign structure isn’t just about organisation. It directly impacts results, costs, and your ability to scale efficiently. In this...
Hiring a paid social agency is meant to make life easier. But if you’re starting to feel unsure about what’s actually happening behind the scenes, you’re not alone. Plenty of businesses trust an agency with thousands in monthly ad spend, only to realise too late that no real strategy is...
In the highly competitive world of Google Shopping and Performance Max (PMAX) ads, product imagery is one of the most overlooked yet powerful levers for improving performance. When users are presented with a sea of similar products, often with near identical prices and specifications, it is the image that can...
As we head through 2025, the Pay-Per-Click (PPC) advertising ecosystem stands at the intersection of technological innovation, evolving consumer behaviour, and regulatory shifts. The industry is undergoing a radical transformation, driven by advancements in artificial intelligence (AI), privacy-centric targeting, and immersive ad formats. This report synthesises emerging trends, challenges, and...
In today’s fast-paced digital landscape, finding the right freelance PPC consultant can feel like searching for a needle in a haystack. With countless options available, how do you ensure you select someone who can genuinely elevate your business? As competition intensifies, businesses in the United Kingdom are recognising the value...
In the fast-paced digital age, where interactions are increasingly shifting to virtual spaces, businesses and content creators are on the hunt for tools that can enhance engagement and drive user satisfaction. Enter ChatGPT, a marvel of artificial intelligence that is changing the game in customer interactions. Not just another chatbot,...
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Digital Marketing With A Can-Do Attitude.
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