The Challenge
Maker&Son, a luxury sofa company renowned for their handcrafted, bespoke furniture, sought to bridge the gap between their digital presence and real-world customer engagement. They planned a van tour down the East cost of Australia to showcase their products firsthand, offering potential customers an opportunity to experience the comfort and quality of their sofas in person. However, the challenge was twofold:
Driving Qualified Footfall: Maker&Son needed to attract the right audience—luxury customers who value high quality sofas and craftsmanship—to visit the van tour locations across various cities. This required a precise targeting strategy to ensure that the digital campaign reached those most likely to convert into actual foot traffic.
Maximising Engagement Across Paid Social Channels: With a focus on Facebook and Instagram, the goal was to create compelling, high-impact ads that not only captured attention but also drove users to book appointments and visit the van tour. The campaign needed to strike a balance between maintaining the brand’s luxury image and encouraging proactive action from potential customers.
