The Challenge
Trade Mart was facing significant obstacles in their Google Shopping campaigns. With high CPCs and a single, broad-targeted campaign, they struggled to achieve efficient spending and meaningful growth. Lacking strategic direction, they were uncertain about where to allocate budget for maximum impact.
High CPCs with Low Efficiency: Trade Mart’s existing Google Shopping campaign was plagued by high cost-per-clicks, resulting in poor return on investment. The lack of segmentation meant that the budget was being spread too thin, targeting a wide range of products without prioritization.
Lack of Strategic Targeting: With only one catchall all PMAX campaign in place, Trade Mart had no clear control to steer performance towards specific high margin, seasonal or promotional based items. This lack of focus made it difficult to identify growth opportunities and optimise spending effectively.
