As mentioned on Chris’ latest linkedin post, AI won’t take your PPC job. But someone who knows how to use it better than you just might.
Let’s be real – AI is here, and it’s not going anywhere in the digital marketing world. Instead of fighting it, why not use it to your advantage? Tools like DeepSeek, ChatGPT, and Google’s AI-driven features are making their way into PPC, and the truth is, the ones who learn how to use them properly are the ones who will stay ahead.
I’m not saying we should embrace a world filled with AI-generated junk content—far from it. But if you know how to use AI in the right way, it can take care of the boring, repetitive tasks that eat up your time. That means more hours spent on strategy, creativity, and delivering better results for your clients or business.
AI in PPC: A Time-Saving Goldmine
AI is already changing the game in PPC automation. Research from 2024 shows that AI-driven targeting and personalisation have led to a 52% increase in click-through rates (CTR), a 35% boost in conversion rates, and a 42% improvement in return on investment (ROI). And it’s not just about numbers – it’s about what you do with the extra time AI frees up.
Think about it. Instead of spending hours adjusting budgets manually and adjusting CPA targets, AI does it in real-time, making sure your ads are always in the best possible position. That means better results with less effort. A recent case study by ARCTIC revealed that leveraging AI in eBay Promoted Listings Advanced campaigns resulted in a 325% increase in conversions in 2024. That’s the power of letting AI handle the heavy lifting while you focus on the bigger picture.
Real-World AI Success Stories
Big brands are already reaping the benefits. In 2024, Pinterest introduced AI-powered ad tools, reducing campaign setup time by 55% while increasing ad efficiency significantly. Meta has gone all in on AI, using it to drive an 8% increase in daily active users, which in turn led to record-breaking revenues surpassing $40 billion in Q3 2024.
And this isn’t just a trend for the tech giants. AI is accessible to businesses of all sizes. AI-powered sentiment analysis tools can help you understand which ad copy works best. Time decay regression can optimise your bid strategy so you’re always spending where it matters most. Bayesian inference can predict conversion likelihoods, giving you an edge over the competition.
And let’s talk about PPC automation. Those account restructuring tasks you’ve been putting off for months? AI can handle them. Need better tracking for conversions? AI can help improve enhanced conversions, CAPI integration, and offline conversion tracking. The smarter you work with AI, the more time you have to focus on what really moves the needle.
The Future of AI in PPC (And Why You Shouldn’t Panic)
Some marketers still see AI as the enemy. They complain about Performance Max being a black box, automated bidding making weird decisions, and AI-generated assets looking robotic. And yeah, sometimes AI still struggles with drawing hands properly—fair point.
But here’s the thing: AI isn’t here to replace you. It’s here to make you better. It’s like power steering in a car – if you fight against it, you’re only making the job harder for yourself. The key is knowing how to use AI as a tool rather than letting it take full control.
AI adoption is skyrocketing. In 2024, businesses using AI grew by 270%, and consumer behaviour is shifting fast. AI-powered search is now driving twelve times more traffic to eCommerce retailers than before. New advertising models are emerging, and brands are finding ways to bid on AI-generated answers in search results. If you’re not keeping up, you risk being left behind.
AI and PPC Automation: Your Competitive Advantage
AI isn’t a threat – it’s your secret weapon in the digital marketing game! It takes the grunt work off your plate so you can focus on what really matters. The best PPC marketers aren’t resisting AI; they’re using it to get ahead.
At Can-Do Digital Marketing, we help businesses integrate AI and PPC automation to stay competitive. If you’re ready to future-proof your PPC campaigns and start seeing better results without working overtime, let’s have a chat.
