Meta advertising (formerly Facebook Ads) is one of the most powerful tools in digital marketing — but if your campaign structure is all over the place, you’re likely throwing money away. Campaign structure isn’t just about organisation. It directly impacts results, costs, and your ability to scale efficiently. In this...
Hiring a paid social agency is meant to make life easier. But if you’re starting to feel unsure about what’s actually happening behind the scenes, you’re not alone. Plenty of businesses trust an agency with thousands in monthly ad spend, only to realise too late that no real strategy is...
In the highly competitive world of Google Shopping and Performance Max (PMAX) ads, product imagery is one of the most overlooked yet powerful levers for improving performance. When users are presented with a sea of similar products, often with near identical prices and specifications, it is the image that can...
As we head through 2025, the Pay-Per-Click (PPC) advertising ecosystem stands at the intersection of technological innovation, evolving consumer behaviour, and regulatory shifts. The industry is undergoing a radical transformation, driven by advancements in artificial intelligence (AI), privacy-centric targeting, and immersive ad formats. This report synthesises emerging trends, challenges, and...
In today’s fast-paced digital landscape, finding the right freelance PPC consultant can feel like searching for a needle in a haystack. With countless options available, how do you ensure you select someone who can genuinely elevate your business? As competition intensifies, businesses in the United Kingdom are recognising the value...
In the fast-paced digital age, where interactions are increasingly shifting to virtual spaces, businesses and content creators are on the hunt for tools that can enhance engagement and drive user satisfaction. Enter ChatGPT, a marvel of artificial intelligence that is changing the game in customer interactions. Not just another chatbot,...
The Hidden Killer of Your Meta Ads In a recent LinkedIn post, I highlighted a pervasive issue in digital advertising: ad fatigue. This occurs when audiences repeatedly see the same ads, leading to lower engagement, higher costs, and a sharp decline in campaign performance. According to Lunio, having the same...
As mentioned on Chris’ latest linkedin post, AI won’t take your PPC job. But someone who knows how to use it better than you just might. Let’s be real – AI is here, and it’s not going anywhere in the digital marketing world. Instead of fighting it, why not use...
Imagine skyrocketing your PPC campaigns’ performance, driving more traffic, and increasing conversions—all through mastering your product feed management. Sounds intriguing, right? Welcome to the world of PPC feed management, where precision and strategy come together to create compelling adverts that draw in potential customers. Today, we’re diving deep into the...
The advertising landscape isn't what it used to be. With the integration of artificial intelligence (AI), pay-per-click (PPC) campaigns have reached new heights of efficiency and effectiveness. If you're a digital marketer, business owner, or anyone with a keen interest in digital advertising, understanding how AI can revolutionise your PPC...
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