We quickly embedded ourselves within the team, moving at pace to:

• Integrate seamlessly into existing workflows, acting as an extension of the internal team rather than an external contractor.

• Scale investment across paid search and social channels while maintaining strong cost-per-acquisition (CPA) performance.

• Expand activity beyond basic search campaigns by introducing and optimising Performance Max campaigns, unlocking new growth opportunities.

• Offer strategic support outside the original scope, assisting the Senior Acquisition Manager with broader initiatives and longer-term planning.

• Ensure no internal deadlines were missed, despite the intensity of the trading calendar.

By combining hands-on management with senior-level strategic advice, we were able to strengthen the team’s acquisition capability during a critical window.