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The State of Paid
Media 2026: The
Year of Stronger
Strategy & Braver
Decisions.

2026 Strategy Guide

The State of Paid
Media 2026: The
Year of Stronger
Strategy & Braver
Decisions.

Built on an analysis of 22 million clicks, this guide reveals the winning strategies for the human side of automation in 2026.

2026 Strategy Guide

Built on an analysis of 22 million clicks, this guide reveals the winning strategies for the human side of automation in 2026.

What's Changing in Paid Media
Length of Queries

Moving from one-keyword-to- one-ad to intent-based themes. Capturing the complexity of human conversation.

End of Channel Silos

Managed as a single, platform- agnostic unit. Performance is no longer measured in platform vacuums.

The Human Premium

The essential editorial and cultural layer that AI cannot replicate. Your unique brand voice is the new moat.

Zero Click Commerce

AI agents and answer engines facilitating product discovery and checkout without leaving the interface.

Stop Letting Your Automation Run Your Business. Start Directing It.

Don’t react to 2026. Command it. The Definitive State of Paid Media Strategy is here. Make your move.


Comand The
Algorithm.

Stop Guessing with Your 2026 Budget. Unlock 84 Pages of Strategic Certainty. Get the exact channel-by-channel investment benchmarks, our proprietary “Automation Guardrails,” and the framework for scaling creative ROI. This isn’t just a report; it’s your 2026 board-deck preparation.

When you download the full 34-page report, you get:

The 2026 Creative Value Framework:A proven system to quantify the ROI of brand storytelling and "un-measurable" creative assets.
Automation Guardrail Templates:Ready-to-use frameworks that prevent "Black Box" algorithms from wasting your budget.
Channel-by-Channel Budget Benchmarks:Data-backed spend allocation for Google, Meta, and LinkedIn to maximize your 2026 margins.
The Strategic Roadmap:How to transition from a technical operator to a Human Orchestrator who drives business outcomes.
Exclusive Expert Roundtable: Deep-dive insights from the 10 industry leaders featured on our cover.

BY PROCEEDING, YOU AGREE TO OUR DATA POLICY FOR HIGH-IMPACT INSIGHTS.
Your information will be shared with Can-Do Digital Marketing and Opteo Ltd to deliver this report and future strategic updates. MORE CAN BE FOUND AT https://can-do-digital.co.uk/privacy-policy/

Strategic Intelligence
Meet the Experts Behind the
Insights
Stephen Kenwright
Consultant & Non-Exec Director
Matt Beswick
Paid Marketing Manager, Quality Bearings Online
Scott Carruthers
Senior Paid Search Director, Journey Further
Strategic Intelligence
Meet the Experts Behind the
Insights

Collective wisdom from the industry’s leading
minds in AI, Data, and Creative Strategy.

Sophie Logan
PPC Specialist
James Deeney
Content lead, Lunio
Nick Handley
Performance Director, Connective3
Strategic Intelligence
Meet the Experts Behind the
Insights

Collective wisdom from the industry’s leading
minds in AI, Data, and Creative Strategy.

Charley Brennand
Founder, Performance MCR
Ayisha Yousef
PPC & Performance Marketing Specialist, What Matters Media
Guillaume Devinat
CEO, Opteo

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Company number: 14575193

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