02 — SOCIAL ADVERTISING

Paid Social

Paid social built for the feed, not the deck.

Meta, TikTok, LinkedIn and beyond. The same commercial rigour that earned a global #41 PPC ranking – applied to creative-first paid social that actually converts.
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CAPABILITIES

Everything Paid Socia.

Senior specialists on every account. No graduate-pyramid bait & switch.

01

Meta Ads
Facebook + Instagram across the full funnel. Advantage+ structured the right way.

02

TikTok Ads
Spark Ads, UGC partnerships, Smart+. Built for a feed that hates traditional ads.

03

LinkedIn Ads
ABM, thought-leadership ads, lead-gen forms. The B2B channel that actually works.

04

Creative production
Static, carousel, video, motion. Built for the platform, not repurposed from a brand deck.

05

UGC & creator
Curated UK creator network. Performance-tested, brief-ready, scalable.

06

Account audits
Already running paid social? We’ll review and tell you exactly what’s costing you money.
HOW IT WORKS

An extension of your team.

1

Creative audit – map current ads against winning frameworks. Identify gaps.

2

Build a 90-day creative testing matrix across hooks, formats and audiences.

3

Launch with 12–16 fresh variants. Review weekly, kill or scale.

4

Lock in winning frameworks, expand into TikTok or LinkedIn where it makes sense.

Bonuses of working with us at Can-Do:

Cost effective
Guaranteed to be cheaper than hiring an FTE employee. And likely to be far more effective.
No account managers
The person you speak to is the Paid Social expert working on your business growth.
Flexible
Flexible contracts that suit your business needs. We won’t lock you in for 12 months.
Commercially minded
We’ll join the dots from product margin to delivery to ensure your Ads are maximised.
Experts in Paid Social
Paid Social is our bread and butter, with experience across e-com and lead gen accounts, from £1k-700k/month spend
Supercharged by AI
We don’t rely on AI, but use it to supercharge what can be done in a month.
Decades of experience
Our team has experience of working in-house for national UK brands as well as international agencies.
Genuine care
No other freelancer, agency or consultant will care more than we do about your businesses’ growth.
Whitelabel Mastery
Experienced in offering agencies a service that impresses their clients and enables them to work on other projects.
Rolling 30-day
No long contracts
Senior leads
On every account
Audit in week 0
Before you commit

Ready to grow Paid Social? Let’s talk.

Free Paid Social audit in your inbox within one working day. No deck, no fluff.