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How To Track Your Brand’s LLM AI Visibility

If you’re running paid media or managing a brand’s online presence, you’ve probably noticed something shifting. Search isn’t just Google anymore. People are increasingly turning to tools like ChatGPT, Gemini and Perplexity to ask questions, get recommendations and make decisions. These aren’t just fringe behaviours. They’re real, growing, and already influencing how people discover and […]

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Chris Nightingale

July 17, 2026
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ARTICLE
Insights
Most paid social accounts we audit have ads running for 6+ weeks with zero performance. Here’s the kill-rule framework and the math behind it.
CN

Chris Nightingale

August 17, 2026
PAID SOCIAL
ARTICLE
Why we kill 70% of our ads in the first 14 days
Most paid social accounts we audit have ads running for 6+ weeks with zero performance. Here’s the kill-rule framework and the math behind it.
CN

Chris Nightingale

May 18, 2026 · 6 min read
PAID SOCIAL
ARTICLE
Why we kill 70% of our ads in the first 14 days
Most paid social accounts we audit have ads running for 6+ weeks with zero performance. Here’s the kill-rule framework and the math behind it.
CN

Chris Nightingale

May 18, 2026 · 6 min read
PAID SOCIAL
ARTICLE
Why we kill 70% of our ads in the first 14 days
Most paid social accounts we audit have ads running for 6+ weeks with zero performance. Here’s the kill-rule framework and the math behind it.
CN

Chris Nightingale

May 18, 2026 · 6 min read
PAID SOCIAL
ARTICLE
Why we kill 70% of our ads in the first 14 days
Most paid social accounts we audit have ads running for 6+ weeks with zero performance. Here’s the kill-rule framework and the math behind it.
CN

Chris Nightingale

May 18, 2026 · 6 min read
PAID SOCIAL
ARTICLE
Why we kill 70% of our ads in the first 14 days
Most paid social accounts we audit have ads running for 6+ weeks with zero performance. Here’s the kill-rule framework and the math behind it.
CN

Chris Nightingale

May 18, 2026 · 6 min read
PAID SOCIAL
ARTICLE
Why we kill 70% of our ads in the first 14 days
Most paid social accounts we audit have ads running for 6+ weeks with zero performance. Here’s the kill-rule framework and the math behind it.
CN

Chris Nightingale

May 18, 2026 · 6 min read
PAID SOCIAL
ARTICLE
Why we kill 70% of our ads in the first 14 days
Most paid social accounts we audit have ads running for 6+ weeks with zero performance. Here’s the kill-rule framework and the math behind it.
CN

Chris Nightingale

May 18, 2026 · 6 min read
PAID SOCIAL
ARTICLE
Why we kill 70% of our ads in the first 14 days
Most paid social accounts we audit have ads running for 6+ weeks with zero performance. Here’s the kill-rule framework and the math behind it.
CN

Chris Nightingale

May 18, 2026 · 6 min read
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