01 — PAID SEARCH

PPC

PPC campaigns that cost less and make more.

Managed by someone voted among the top 50 most influential PPC experts in the world by over 1,300 peers – and who ran paid search inside AO.com and Matalan. No account managers. No set-and-forget. Your 62-point audit starts with finding what’s leaking.
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OUR FREE AUDIT

We won’t leave a single stone unturned.

Before we do anything else, we run our 62-point account audit. Every setting, every campaign, every bid strategy, every feed, every tracking setup – reviewed against what best practice actually looks like in 2026.

Most accounts have 5–10 issues we can fix in the first month. Some have 20. We’ll show you exactly what we find – whether you decide to work with us or not.
The can-do PPC audit

62

points of inspection.
Free · no obligation · 1 working day
THE DIFFERENCE

The problem with most digital agencies – and what we do instead

HOW WE WORK AT CAN-DO

How it usually goes.

  • Spread thin across 60+ accounts per exec
  • Attention goes to whoever’s shouting loudest
  • AI set to autopilot. Black-box smart campaigns
  • Junior execs on your account, senior team on the pitch
  • PDF report once a month, catch-up once a quarter
HOW WE WORK AT CAN-DO

The opposite

  • Deliberately small client list — proper attention
  • Hunt low-hanging fruit first, stop wasted spend
  • Human creativity, AI-enhanced. We steer, AI assists
  • No account managers. The expert IS the account
CAPABILITIES

Everything PPC.

We don’t do six-month discovery decks. Audit week 0, foundations weeks 1–2, campaigns live by week 4. Then it’s iterate, scale, repeat.

01

Google Ads
Search, Shopping, PMax, Display & YouTube – built as one ecosystem, not five separate accounts.

02

Microsoft Ads
A surprisingly profitable channel most agencies ignore. We treat it as a first-class citizen.

03

Shopping & CSS
Feed engineering, custom labels, CSS partnerships. Where most of the e-comm money is.

04

Performance Max
With actual oversight. Audience signals, asset groups, exclusion strategies – not set-and-forget.

05

Bid strategy & scripts
Smart bidding tuned with first-party data, plus custom scripts where the platform falls short.

06

Tracking & attribution
GA4, server-side tagging, enhanced conversions. Decisions need clean data.
HOW IT WORKS

From kick-off to complete returns.

1

Get in touch – fill out the form and tell us what you’re working with.

2

Discovery call – we explore your strategy, your goals, and the margins behind them

3

Project plan – a tailored strategy, a 4-week task plan with clear targets.

4

Launch – live and optimising. Weekly visibility from day one.

Bonuses of working with us at Can-Do:

Cost effective
Guaranteed to be cheaper than hiring an FTE employee. And likely to be far more effective.
No account managers
The person you speak to is the Paid Social expert working on your business growth.
Flexible
Flexible contracts that suit your business needs. We won’t lock you in for 12 months.
Commercially minded
We’ll join the dots from product margin to delivery to ensure your Ads are maximised.
Experts in Paid Social
Paid Social is our bread and butter, with experience across e-com and lead gen accounts, from £1k-700k/month spend
Supercharged by AI
We don’t rely on AI, but use it to supercharge what can be done in a month.
Decades of experience
Our team has experience of working in-house for national UK brands as well as international agencies.
Genuine care
No other freelancer, agency or consultant will care more than we do about your businesses’ growth.
Whitelabel Mastery
Experienced in offering agencies a service that impresses their clients and enables them to work on other projects.
Rolling 30-day
No long contracts
Senior leads
On every account
Audit in week 0
Before you commit

Ready to grow PPC? Let’s talk.

Free PPC audit in your inbox within one working day. No deck, no fluff.