Had a great time delivering my Keynote yesterday at Go Digital Live 2021!
Some of the points I touched on were:
▶️ The fundamentals of PPC, how it can help and why you should be doing it
▶️ How you should structure and segment your PPC campaigns
▶️ Best practises when it comes to audiences and keywords
▶️ An insight into some of the tools I use!
A huge thanks to Rory Bourke, Pascal Fintoni, Leanne Miller and the whole UMi team who put on a great show for the 150 attendees! I look forward to catching up with you all soon!
The full keynote can be found on the Digital Enterprise website.
