ECOMMERCE
Trade Mart
Twelve
month
results
month
results
Peak
Season scaling
Multi-channel
Paid programme
Compliance
Gambling-vertical aware
UK
Geo focus
THE CHALLENGE
Big budgets. High stakes.
UK Tote Group, the UK’s leading pools-based betting operator, faced a critical resourcing gap ahead of one of the biggest periods in their calendar – Royal Ascot and the Euros 2024.
With high targets and big budgets at stake, they needed immediate support to manage their paid media campaigns, scale investment confidently, and maintain strong performance – all while ensuring internal deadlines and trading targets were met without disruption.
Originally planned as a short-term, three-month partnership, the stakes were high to deliver immediate impact.
With high targets and big budgets at stake, they needed immediate support to manage their paid media campaigns, scale investment confidently, and maintain strong performance – all while ensuring internal deadlines and trading targets were met without disruption.
Originally planned as a short-term, three-month partnership, the stakes were high to deliver immediate impact.
THE STRATEGY
Embedding within the team.
We quickly embedded ourselves within the team, moving at pace to:
Seamless integration
Integrate seamlessly into existing workflows, acting as an extension of the internal team rather than an external contractor.
Integrate seamlessly into existing workflows, acting as an extension of the internal team rather than an external contractor.
Scale investment
Scale investment across paid search and social channels while maintaining strong cost-per-acquisition (CPA) performance.
Scale investment across paid search and social channels while maintaining strong cost-per-acquisition (CPA) performance.
Campaign optimisation
Expand activity beyond basic search campaigns by introducing and optimising Performance Max campaigns, unlocking new growth opportunities.
Expand activity beyond basic search campaigns by introducing and optimising Performance Max campaigns, unlocking new growth opportunities.
Strategic support
Offer strategic support outside the original scope, assisting the Senior Acquisition Manager with broader initiatives and longer-term planning.
Offer strategic support outside the original scope, assisting the Senior Acquisition Manager with broader initiatives and longer-term planning.
Meeting deadlines
Ensure no internal deadlines were missed, despite the intensity of the trading calendar.
Ensure no internal deadlines were missed, despite the intensity of the trading calendar.
By combining hands-on management with senior-level strategic advice, we were able to strengthen the team’s acquisition capability during a critical window.
WORKSTREAMS
The Results
01
Partnership continuation
Partnership extended from an initial 3 months to nearly 10 months, due to strong performance and deep integration with the team.
02
Growth through search and social
Positive growth achieved across both search and social channels, even with increased investment levels.
03
PMax launch
Performance Max successfully introduced, laying the groundwork for broader campaign expansion and better returns.
04
Strong cost per acquisition
Maintained strong CPA despite scaling budgets through peak trading periods and gave the business critical breathing space to recruit for a senior role without compromising on results.
THEIR WORDS
“Would not hesitate to recommend Can-Do for future projects. Can-Do made a lasting impression.”
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