When you’re working flat out to support a client through some of their biggest moments, Royal Ascot, Euros 2024, peak trading periods, you hope you’re making the impact they need.

UK Tote Group, was one of the very first clients I helped to scale since leaving AO to setup Can-Do Digital Marketing.

So it’s always special when a client is willing to step in front of the camera and shares an honest, open, unscripted review of the work we’ve done together.

I’m very grateful to Michael Whittle, Senior Acquisition Manager, for taking the time to talk about the impact Can-Do made across a key trading period, including Royal Ascot and beyond – across PPC and Paid Social.

Some of the highlights listening back for me were:

✅ Scaled investments whilst maintaining strong performance
✅ Laid the foundations for long-term growth
✅ Went above and beyond the original scope, supporting wider team initiatives

Full case study below!

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